WEATHERABLES

DIRECTOR OF MARKETING

Are you ready to lead the charge in transforming marketing strategies into game-changing results? Can you think strategically thriving in a dynamic marketing environment? Do you excel at developing innovative campaigns that drive growth and engagement? If you possess these qualities and have a proven track record in marketing leadership, we want to talk to you!

Our ideal Director of Marketing is/has:

• Strategy-Minded. You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.
• A Creative Mindset. Your innovative ideas and creative approaches set us apart from the competition, making our brand memorable and engaging.
• Open to Learning and Growing. You embrace continuous improvement, seeking out new knowledge and skills to stay ahead in the ever-evolving marketing landscape.
• Detail-Oriented. Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.
• A Culture Champion. You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.

Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our marketing efforts to new heights, we'd love to hear from you.

RESPONSIBILITIES

Responsibilities include but are not limited to…

• Create, build, and develop an internal marketing team, and work side by side with, where needed, to drive marketing initiatives.
• Build strategic partnerships with the executive leadership team.
• Manage department budgets while evaluating the return on investments of all marketing campaigns.
• Master company product lines to effectively market and promote them.
• Develop, enhance, and perfect internal and external marketing materials.
• Own the development of key marketing areas including lead generation, marketing channels/materials, video content, and social media channels to increase brand awareness and visibility.
• Collaborate with Sales to grow online sales conversions through strategic B2C marketing efforts.
• Develop and expand wholesale brands.
• Grow the Weatherables Professional Program (Contractors/Installers) to break into new markets.
• Maintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies.

This is a full-time, in-person position based in Groveport, OH. 

QUALIFICATIONS 

Required:

• 7+ years of marketing experience including eCommerce sales, B2B, B2C, and brand management
• 5+ years of experience of proven team leadership and team growth.
• 3+ years of experience managing department budgets.
• Experience managing external partners/vendors.
• Demonstrated ability to build strategic partnerships with executive leadership.

Preferred:

• Professional videography experience.
• Website development experience, including SEO and digital advertising.
• Social media management experience across multiple channels, focusing on conversions.
• Experience in the ecommerce side of the building industry (e.g., Home Depot, Amazon, Ebay, etc…).
• 4-year Marketing degree

Desired:

• Experience in the fencing and railing industry.
• Copywriting experience.

THE COMPANY - WEATHERABLES

Weatherables is a leader in the vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.

WHY WORK WITH US

• We prioritize environmental sustainability, using 85% recycled materials.
• Our brand is well known and respected in the industry.
• Enjoy continuous growth and success.
• We provide superior customer service and quality control.
• We produce consistent, reliable products in the marketplace.
• There is long-term growth potential for your career.
• You will be a member of the leadership team.
• You have the opportunity to build and lead the marketing team.
• We promote an adaptable and helpful culture.
• Fun working environment.
• Flexible work schedule upon fulfilling job duties.
• Annual leadership retreat in Scottsdale, AZ.

OUR CORE VALUES

Show Compassion and Respect: Treat everyone with kindness and understanding.

Take Ownership: Be accountable for your actions and decisions.

Be a Dedicated Team Player: Collaborate and support your colleagues.

SALARY: $110k - $125k

BENEFITS: PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)

If you can turn creative ideas into powerful marketing strategies, then apply now!

JOB CODE: Weatherables