Director of Marketing [HT-820198]
WEATHERABLES
DIRECTOR OF MARKETING
Are you ready to lead the charge in transforming marketing strategies into game-changing results? Can you think strategically thriving in a dynamic marketing environment? Do you excel at developing innovative campaigns that drive growth and engagement? If you possess these qualities and have a proven track record in marketing leadership, we want to talk to you!
Our ideal Director of Marketing is/has:
- Strategy-Minded. You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.
- A Creative Mindset. Your innovative ideas and creative approaches set us apart from the competition, making our brand memorable and engaging.
- Open to Learning and Growing. You embrace continuous improvement, seeking out new knowledge and skills to stay ahead in the ever-evolving marketing landscape.
- Detail-Oriented. Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.
- A Culture Champion. You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.
Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our marketing efforts to new heights, we'd love to hear from you.
RESPONSIBILITIES
Responsibilities include but are not limited to…
- Create, build, and develop an internal marketing team, and work side by side with, where needed, to drive marketing initiatives.
- Build strategic partnerships with the executive leadership team.
- Manage department budgets while evaluating the return on investments of all marketing campaigns.
- Master company product lines to effectively market and promote them.
- Develop, enhance, and perfect internal and external marketing materials.
- Own the development of key marketing areas including lead generation, marketing channels/materials, video content, and social media channels to increase brand awareness and visibility.
- Collaborate with Sales to grow online sales conversions through strategic B2C marketing efforts.
- Develop and expand wholesale brands.
- Grow the Weatherables Professional Program (Contractors/Installers) to break into new markets.
- Maintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies.
This is a full-time, in-person position based in Groveport, OH.
QUALIFICATIONS
Required:
- 7+ years of marketing experience including eCommerce sales, B2B, B2C, and brand management
- 5+ years of experience of proven team leadership and team growth.
- 3+ years of experience managing department budgets.
- Experience managing external partners/vendors.
- Demonstrated ability to build strategic partnerships with executive leadership.
Preferred:
- Professional videography experience.
- Website development experience, including SEO and digital advertising.
- Social media management experience across multiple channels, focusing on conversions.
- Experience in the ecommerce side of the building industry (e.g., Home Depot, Amazon, Ebay, etc…).
- 4-year Marketing degree
Desired:
- Experience in the fencing and railing industry.
- Copywriting experience.
THE COMPANY - WEATHERABLES
Weatherables is a leader in the vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.
WHY WORK WITH US
- We prioritize environmental sustainability, using 85% recycled materials.
- Our brand is well known and respected in the industry.
- Enjoy continuous growth and success.
- We provide superior customer service and quality control.
- We produce consistent, reliable products in the marketplace.
- There is long-term growth potential for your career.
- You will be a member of the leadership team.
- You have the opportunity to build and lead the marketing team.
- We promote an adaptable and helpful culture.
- Fun working environment.
- Flexible work schedule upon fulfilling job duties.
- Annual leadership retreat in Scottsdale, AZ.
OUR CORE VALUES
Show Compassion and Respect: Treat everyone with kindness and understanding.
Take Ownership: Be accountable for your actions and decisions.
Be a Dedicated Team Player: Collaborate and support your colleagues.
SALARY: $110k - $125k
BENEFITS: PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)
If you can turn creative ideas into powerful marketing strategies, then apply now!